Whether you consistently sell out your stadium or are struggling to fill seats, optimizing prices and utilizing data can benefit your club. Sports clubs we have worked with have experienced +5 – 15% revenue increase – with good fan acceptance. 

We help managers worldwide achieve their ticketing goals

Our services

  • Analytical review of Day Tickets and/or Season Tickets
  • Focus on KPIs for measuring ticketing efficiency
  • Identification of areas in need of improvements 

  • Airline-type pricing tool
  • 360Analysis of ticketing data 
  • API-based and individually customized

  • 360Analysis of relevant no-show data
  • No-show prediction with Machine Learning Algorithms based on game or person
  • Actionable insights

Typical results


No-show reduction

+5% - 10%

Revenue uplift


Increased online share

our customers


"We are using Smart Pricer's Software to optimize our ticket sales. Dynamic Pricing powered by machine learning and data analytics is an important part of our ticketing. Smart Pricer is a trustful and innovative partner.''

- Jörg Zereike, Managing Director, TBV Lemgo

"Working with external consultants is all about trust. Smart Pricer has met our expectations thoroughly. The Smart Pricer Team has excellent pricing knowledge and work with creativity, reliability and enthusiasm. We are overall very happy with Smart Pricer.''

- Jens Bräunig, Division Manager, Ticketing and Merchandising, VfB Stuttgart

"The results of the Smart Pricer Software convinced us. We are pleased to use their dynamic pricing solution in the entire stadium.''

- Thomas E. Herrich, Member of the Executive Board, Hertha BSC

Smart Pricer in the media

FUSSBALL BUSINESS MAGAZINE - "How does ticket pricing become dynamic?"

Click the image to download the PDF

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