Added on November 2, 2015
A pricing experiment to test ‘airline-style’ ticketing practices at an art centre in Windsor has found that gradually increasing ticket prices in the run-up to an event can increase sales revenues without any loss of audiences./p>
Added on October 29, 2015
“It’s helped everybody,” said Sutherland. “It’s helped the season ticket holder recoup some of their money. It’s helped the fan be able to buy a ticket cheaper than what the box office is selling. And it’s left a little bit of margin for the re-seller as well. So it’s been good for all of us.”
Added on October 28, 2015
“Smart Pricer’s dynamic pricing software helps companies increase revenue and fill more seats by setting the optimal price in real-time. For optimal price settings reliable demand forecasts are crucial. Together with the Master of Business Intelligence and Process Management (BIPM) students of the Berlin School of Economics and Law we developed a holistic demand forecast model for movie theater shows."
Dynamic pricing is established in the American sports industry. USA Today provides a list of the 16 teams implementing dynamic or variable ticket pricing.
"A huge advantage of dynamic pricing is that it offers the venue the flexibility to respond to unexpected patterns in demand." - Thomas Wickell, Marketing Director of Malmö Opera, Sweden