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Berlin, Germany (December 11, 2017). Smart Pricer, leading intelligent pricing company from Germany, is thrilled to announce the extension of the partnership with one of the most traditional and innovative football clubs in Germany - Hertha BSC for another two years.

Thomas E. Herrich, Member of the Executive Board, Hertha BSC says: ‘’The results of the Smart Pricer software convinced us. We are pleased to use their intelligent pricing solution in the entire Olympic stadium.’’ The decision to extend the partnership was made at a time where sports clubs around the globe face the challenges of the digitalisation of modern ticketing. “We see intelligent pricing powered by machine learning and data analytics as an important building block in the future of ticketing.”, says Smart Pricer’s Managing Director Franz Blechschmidt. In addition to using modern data algorithms; effective communication with fans has been a key success factor for acceptance of the pricing. The results show that after the implementation of Smart Pricer’s automated pricing software, the revenue per ticket increased by more than 5% - whilst maintaining a good fan acceptance. We are very happy to continue the successful work with the Hertha BSC team in the next two years.”

Smart Pricer’s team of pricing experts provides cinemas, sports clubs and entertainment venues around the globe with the necessary tools to increase ticketing revenues and attract more visitors. With over 10 years of airline pricing experience and millions of pricing optimizations, Smart Pricer is the go-to-partner for many venues such as Europe’s largest cinema chain, Odeon-UCI, Berlin’s Bundesliga club, Hertha BSC and many other professionals sport clubs as Bayer 04 Leverkusen, VfB Stuttgart and Eintracht Frankfurt. Smart Pricer continues to help companies achieve an increase in ticketing revenues by 5-15% while enhancing visitor satisfaction. For more information please visit www.smart-pricer.com.

For any additional information regarding pricing solutions by Smart Pricer GmbH please contact us at info@smart-pricer.com

Hertha BSC has a 125 year varied history and is thus one of the oldest clubs of the bundesliga. The biggest club in Berlin has currently over 35.000 members. At the beginning of the 1930s Hertha BSC won two consecutive titles. Three times the berlin natives went to the DFB-Pokal-Final. In the year 1979 they participated in the semifinale of the UEFA-Cup and went to the intermediate round of the Champions League in 2000. Since 1963 the olympic stadium is the home ground of the team and has a capacity of 74.629. Under coach Pál Dárdai Hertha is one a continuous way to the top. Following a 7th place in 2015/16 Hertha ended the last season in a 6th place and qualified for the group stage of the Europa League.

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