Cinema Park Formula Kino

Russia’s #1 cinema chain with 76 sites and more than 30 million visitors  per year - have implemented our dynamic solutions at several theaters across Russia.

Smart Pricer's Process:

Overview

Data Analysis

Pricing Strategy

Integration

Communication

Go-Live

Overview

For Cinema Park Formula Kino we followed three key steps to implement our solution at their sites in Russia

Data Analysis

Step 1: Having run analysis for 10+ globally leading exhibitors we developed an optimization toolkit to improve cinema pricing performance

Pricing Strategy

How dynamic pricing works

Integration

Step 2: With Cinema Park’s ticketing system we built an interface for automated price updates – online and also for box-office

Communication

Efficient customer communication is key for successful introduction

Go-Live

Step 3: For Cinema Park, the results of our dynamic pricing solution were very positive