What efforts are required for implementing dynamic pricing?

Testing dynamic pricing at a few theatres is usually the first step before conducting a full roll-out at all theatres.

The test preparation typically takes 2 to 8 weeks depending on:

  • The quality and speed of historic data delivery by the exhibitor
  • The availability of resources for setting up the price update process
  • The speed of adjusting customer communication and informing theater teams

For the live operation of dynamic pricing, efforts depend on the POS integration. This could either mean no effort is needed, meaning price updates are fully-automated or just 5 to 10 minutes per day for price updates to do be carried out by the local theater or central pricing team.

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