TICKET PRICE FOR VANCOUVER CANUCKS GAMES IMPACTED BY ‘DYNAMIC PRICING’

“It’s helped everybody,” said Sutherland. “It’s helped the season ticket holder recoup some of their money. It’s helped the fan be able to buy a ticket cheaper than what the box office is selling. And it’s left a little bit of margin for the re-seller as well. So it’s been good for all of us.”

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