Added on June 14, 2016
A Smart Pricer article highlighting the most innovative practices from around the globe used to drive season ticket sales.
A pricing experiment to test ‘airline-style’ ticketing practices at an art centre in Windsor has found that gradually increasing ticket prices in the run-up to an event can increase sales revenues without any loss of audiences./p>
“It’s helped everybody,” said Sutherland. “It’s helped the season ticket holder recoup some of their money. It’s helped the fan be able to buy a ticket cheaper than what the box office is selling. And it’s left a little bit of margin for the re-seller as well. So it’s been good for all of us.”
“Smart Pricer’s dynamic pricing software helps companies increase revenue and fill more seats by setting the optimal price in real-time. For optimal price settings reliable demand forecasts are crucial. Together with the Master of Business Intelligence and Process Management (BIPM) students of the Berlin School of Economics and Law we developed a holistic demand forecast model for movie theater shows."