Blog: Hertha Press Release

Hertha BSC launches Dynamic Pricing with Smart Pricer


September 9, 2016

Berlin, Germany – September 09, 2016 – Hertha BSC announced the introduction of a new dynamic pricing scheme for day tickets. The decision to implement dynamic pricing was made after 1,5 years of extensive testing at the Olympia stadium together with Smart Pricer with the goal to optimize ticket sales and fill the venue more evenly.

"The results of with the Smart Pricer Software convinced us. We are pleased to use their dynamic pricing solution in the entire stadium", said Thomas E. Herrich, Member of the Executive Board of Hertha BSC.

Smart Pricer is a Berlin based company, developing intelligent pricing solutions for the sports and entertainment industry. Franz Blechschmidt, Managing Director of Smart Pricer GmbH states, “We are thrilled to announce Hertha BSC as one of our new clients in professional sports. Hertha is one of the first clubs in Bundesliga to launch dynamic pricing and will rely on our pricing solution to optimize ticket prices for games played at the famous Olympia stadium (14th largest in Europe with more than 74’000 seats). Our partnership will allow Hertha to better utilize the venue capacity, gain more revenue from tickets sold, and in combination with targeted marketing campaigns attract more fans to the stadium”.

For any additional information regarding Hertha BSC, please visit www.herthabsc.de

For any additional information regarding dynamic pricing solutions by Smart Pricer GmbH please visit www.smart-pricer.com

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