How can price optimization help you?
Exhibitors’ pricing dilemma
Higher prices reduce demand. Lower prices increase demand, but cause lower revenues and problems with distributors.
Dynamic pricing solves this dilemma: Prices are raised AND lowered depending on the price sensitivity of each show.
how can our services help you achieve your goals?
- Analysis of demand and price structure
- Simulation of prices and revenues
- Scoping of interfaces with ticketing system and website provider
- Calibrate pricing tool based on historic data
- Develop and test interfaces to ensure ease of use for online and box-office customers
- Share best practices for online and offline price communication
- Automatic price updates
- Access to customized web-tool to change price settings and real-time reporting (if desired)
Typical results for exhibitors
+5% - 15%
Attendance at off-peak times
+5% - 10%
+5% - 10%
“By examining our current pricing scheme in combination with data analytics, Smart Pricer delivered enlightening insights to applicable pricing improvements. After going live with Smart Pricer’s dynamic pricing solution at our Cinema Park theatres the first results are really impressive.”
- Roman Linin, CEO at Cinema Park Formula Kino