How can price optimization help you?
Exhibitors’ pricing dilemma
Higher prices reduce demand. Lower prices increase demand, but cause lower revenues and problems with distributors.
Dynamic pricing solves this dilemma: Prices are raised AND lowered depending on the price sensitivity of each show.
how can our services help you achieve your goals?
- Analysis of demand and price structure
- Simulation of prices and revenues
- Scoping of interfaces with ticketing system and website provider
- Calibrate pricing tool based on historic data
- Develop and test interfaces to ensure ease of use for online and box-office customers
- Share best practices for online and offline price communication
- Automatic price updates
- Access to customized web-tool to change price settings and real-time reporting (if desired)
Typical results for exhibitors
+5% - 15%
Attendance at off-peak times
+5% - 10%
+5% - 10%
''Smart Pricer’s software has increased our revenues significantly. We are pleased that our guests accept the new pricing model.''
-Jens Heinze, General Manager, UCI Kinowelt
''Our initial applications of Smart Pricer's software have had very positive results. We plan to expand our use of their dynamic pricing technology.''
-Ian Shepherd, CCO, Odeon Group