Blog: UCI PRESS RELEASE (3 Cinemas)


November 28, 2016

Bochum, Germany – November 28, 2016 - United Cinemas International (UCI) Multiplex GmbH, the German arm of Odeon-UCI, announced their decision to introduce their new dynamic pricing scheme to yet another cinema. The third theater adds another 9 screens that will be dynamically priced, bringing the total count to 26 screens.

“After more than a year of successful implementation of the Smart Pricer Software we are convinced that it is a great tool to increase our revenues significantly. We are now pleased to use the dynamic pricing solution in another theater,” says Jens Heinze, Managing Director of UCI KINOWELT.

Smart Pricer is a Berlin based company which specializes in bringing airline-type dynamic pricing to the sports and entertainment industry. “Smart Pricer’s software uses machine learning to forecast demand and set a revenue optimal price mix for every single show before it goes on sale. Once on sale, their tool monitors the number of bookings coming in for that show and adjusts the price mix accordingly. Over the last year Smart Pricer has constantly improved their pricing algorithms to enhance revenue uplifts and foster customer acceptance.,” says Claas Eimer, Commercial Director at UCI KINOWELT.

“During the last one-and-a half years, we have learned a lot about the price’s impact on moviegoers booking behavior. We look forward to growing our market presence and enhancing our product further.”, says Christian Kluge, CEO of Smart Pricer GmbH. “We appreciate the trustful relationship we have built with a leading exhibitor like Odeon-UCI.”

For any additional information regarding United Cinemas International (UCI) Multiplex GmbH please visit

For any additional information regarding dynamic pricing solutions by Smart Pricer GmbH please visit

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