Our industries

Sports

Whether you consistently sell out your stadium or are struggling to fill seats, optimizing prices and utilizing data can benefit your club. Sports clubs we have worked with have experienced +5 – 15% revenue increase – with good fan acceptance. 

Cinema

In a stagnating market many cinemas find it hard to increase revenues. We help cinemas utilize existing data to interpret demand patterns and optimize their price-mix. Movie theaters using our analytics or software have achieved significant revenue increases.

Entertainment

While theaters and opera house have a strong cultural mission, they increasingly focus on improving their economics. We help our customers to drive admissions and revenue with analytics and pricing software solutions.

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OUR CUSTOMERS

  • Greuther
  • UCI
  • Hertha
  • Hansa
  • TBV Lemgo
  • Cineplex
  • Classictic
  • ODEON

OUR PARTNERS

  • Horstmann
  • Ticketmaster
  • AAM
  • Compeso
  • Nexus by Ticket masters

Our Services

Pricing is one of the most powerful tools to drive ticket sales and increase revenue. Smart Pricer uses innovative data science techniques to understand demand and optimize prices.

We help with consulting, analytics and dynamic pricing software - filling more seats and increasing revenue.

Consulting

Smart Pricer’s team of pricing experts has over 10 years experience in airline pricing and has performed millions of price optimizations. Together with your team, we lead data driven consulting projects to help you understand customer behavior and get pricing right.

Analytics

Using big-data techniques, Smart Pricer’s data scientists can help identify demand patterns in your data or build automated demand predictions for you. Together with you we use these insights to optimize your product offering and price mix.

Dynamic Pricing Software

By combining automated demand forecasting with our pricing knowledge, we can customize our pricing software to your needs. Adjusting prices in real-time based on pre-sales, time of booking, weather and other critical demand drivers.

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Smart Pricer Publications
In this white paper we review the development of attendance, ticket revenue and ticket prices over the last years. We examine the pricing models of the top German chains and look at the pricing innovations that may shape the next years.

Smart Pricer German Cinema Pricing White Paper
In this case study we explain the demand forecasting and price optimization at one of European multiplex. We show different dynamic pricing implementation models tailored for specific cinema with insides into the Smart Pricer tool.

Application of Dynamic Pricing at European Multiplex
In this case study we explain the approach used by Smart Pricer to determine Classictic customer's willingness to pay by using A/B testing. Case study shows the used approach in details and presents the final recommendations for Classictic based on A/B testing results.

Using A/B testing to determine the willingness to pay

LATEST NEWS

TWO LESSONS WE'VE LEARNT IN TWO YEARS OF PRICE OPTIMIZATION

As the second anniversary of Smart Pricer approaches we would like to share with you two of the lessons we have learnt after numerous price optimization projects.

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SMART PRICER LINKS WITH TICKET. INTERNATIONAL

Following requests from several interested exhibitors, ticket. international and Smart Pricer announced the integration of Smart Pricer’s dynamic price optimization software with Ticket’s Dolphin ticketing (POS) system.

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SMART PRICER - TICKETMASTER INTEGRATION ANNOUNCEMENT

We are excited to share our most recent news on integrating Smart Pricer's intelligent pricing software with Ticketmaster’s open ticketing platform. We are proud to be the first Ticketmaster Nexus partner outside North America.

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