Our industries

Sports

Whether you consistently sell out your stadium or are struggling to fill seats, optimizing prices and utilizing data can benefit your club. Sports clubs we have worked with have experienced +5 – 15% revenue increase – with good fan acceptance. 

Cinema

In a stagnating market many cinemas find it hard to increase revenues. We help cinemas utilize existing data to interpret demand patterns and optimize their price-mix. Movie theaters using our analytics or software have achieved significant revenue increases.

Entertainment

While theaters and opera houses have a strong cultural mission, they increasingly focus on improving their economics. We help our customers to drive admissions and revenue with analytics and pricing software solutions.

CONTACT US

CUSTOMER QUOTES

We are using Smart Pricer’s Software to optimize our ticket sales. Dynamic Pricing powered by machine learning and data analytics is an important part of our ticketing. Smart Pricer is a trustful and innovative partner.

Jörg Zereike Managing Director, TBV Lemgo

Smart Pricer offers a unique combination of price consulting, analytics and software. They helped us develop a dynamic pricing scheme and customized their software to manage the new scheme effectively.

Sandra Stockinger Head of Marketing & Sales, Zermatt Bergbahnen AG

Working with external consultants is all about trust. Smart Pricer has met our expectations thoroughly. The Smart Pricer Team has excellent pricing knowledge and work with creativity, reliability and enthusiasm. We are overall very happy with Smart Pricer.

Jens Bräunig Division Manager, Ticketing and Merchandising, VfB Stuttgart

Smart Pricer’s software has increased our revenues significantly. We are pleased that customers accept the new pricing model.

Jens Heinze General Manager, UCI Kinowelt

SP developed a model that allows us to determine the willingness to pay for individual customer segments. By tailoring our prices accordingly, we increased our revenue by more than 20%.

Robert Koch General Manager, Classictic

The results of the Smart Pricer Software convinced us. We are pleased to use their dynamic pricing solution in the entire stadium.

Thomas E. Herrich Member of the Executive Board, Hertha BSC

Our initial applications of Smart Pricer’s software have had very positive results. We plan to expand our use of their dynamic pricing technology.

Ian Shepherd CCO, Odeon Group

OUR CUSTOMERS

                                                   

                                               

                                                                         

                                            

OUR PARTNERS

         

 

            

 

Our Services

Pricing is one of the most powerful tools to drive ticket sales and increase revenue. Smart Pricer uses innovative data science techniques to understand demand and optimize prices.

We help with consulting, analytics and dynamic pricing software.

Consulting

Smart Pricer’s team of pricing experts has over 10 years experience in airline pricing and has performed millions of price optimizations. Together with your team, we lead data driven consulting projects to help you understand customer behavior and get pricing right.

Analytics

Using big-data techniques, Smart Pricer’s data scientists can help identify demand patterns in your data or build automated demand predictions for you. Together with you we use these insights to optimize your product offering and price mix.

Dynamic Pricing Software

By combining automated demand forecasting with our pricing knowledge, we can customize our pricing software to your needs. Adjusting prices in real-time based on pre-sales, time of booking, weather and other critical demand drivers.

CONTACT US

Smart Pricer Publications
In this white paper we review the development of attendance, ticket revenue and ticket prices over the last years. We examine the pricing models of the top German chains and look at the pricing innovations that may shape the next years.

Smart Pricer German Cinema Pricing White Paper
In this case study we explain the demand forecasting and price optimization at one of European multiplex. We show different dynamic pricing implementation models tailored for specific cinema with insides into the Smart Pricer tool.

Application of Dynamic Pricing at European Multiplex
In this case study we explain the approach used by Smart Pricer to determine Classictic customer's willingness to pay by using A/B testing. Case study shows the used approach in details and presents the final recommendations for Classictic based on A/B testing results.

Using A/B testing to determine the willingness to pay

LATEST NEWS

3 PROVEN WAYS HOW SPORTS CLUBS CAN IMPROVE THEIR TICKET SALES

While we are impressed by the dedication and effort that ticketing teams show every day in solving operational problems, filling seats and thinking ahead to what new challenges may come in the next season, we would like to highlight 3 ways to drive your ticketing to the next level.

Read more...

TWO LESSONS WE'VE LEARNT IN TWO YEARS OF PRICE OPTIMIZATION

As the second anniversary of Smart Pricer approaches we would like to share with you two of the lessons we have learnt after numerous price optimization projects.

Read more...

SMART PRICER LINKS WITH TICKET. INTERNATIONAL

Following requests from several interested exhibitors, ticket. international and Smart Pricer announced the integration of Smart Pricer’s dynamic price optimization software with Ticket’s Dolphin ticketing (POS) system.

Read more...

What’s your next move?

We are hiring!

Join the team

Want to know more about our vision and team?

click here